Fwd: New Resource: eMarketer

[Artur Dubrawski]

Perhaps this could be useful in some of our projects.

Artur

---------- Forwarded message ---------
From: Sarah Young <sarahy at andrew.cmu.edu>
Date: Tue, Apr 16, 2019 at 12:00 PM
Subject: New Resource: eMarketer
To: heinz-faculty at lists.andrew.cmu.edu <heinz-faculty at lists.andrew.cmu.edu>,
Heinz-phd at lists.andrew.cmu.edu <Heinz-phd at lists.andrew.cmu.edu>,
heinz-adjunctfaculty at lists.andrew.cmu.edu <
heinz-adjunctfaculty at lists.andrew.cmu.edu>


Hi everyone,



We now have ongoing access to eMarketer
<https://guides.library.cmu.edu/az.php?q=emarketer>, a web-based platform
that provides data, statistics and analysis for consumer and market
research in the world of digital media. It focuses on understanding how
consumers spend their time and money online and how marketers can best
communicate with the via digital channels. This is useful for understanding
the growth and impact of the Internet, and for keeping up to date with new
trends, such as social networking and mobile marketing. Industries covered
include financial services, healthcare, media and entertainment, retail,
telecom and more.



Access eMarketer at this link:



https://search.library.cmu.edu/link/https://search.library.cmu.edu/link/https://totalaccess.emarketer.com/Extranet.aspx?carnegiemellonuniversity
<https://search.library.cmu.edu/link/https:/search.library.cmu.edu/link/https:/totalaccess.emarketer.com/Extranet.aspx?carnegiemellonuniversity>



Thanks to all of you who provided feedback during the trial.



Best,



Sarah



_______________________________________________



*Sarah Young*

Librarian, Liaison to Heinz College, Social & Decision Sciences,

Information Systems, Institute for Politics & Strategy and

Statistics & Data Science

Carnegie Mellon University Libraries

sarahy at andrew.cmu.edu

412.268.7384
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