Connectionists: AAi Short Course - 'Marketing Analytics - an Introduction' - Thursday 6 March 2014

[Colin Wise]

Dear Colleague,

AAi Short Course - 'Marketing Analytics - an Introduction' - Thursday 6 March 2014
https://shortcourses-bookings.uts.edu.au/ClientView/Schedules/ScheduleDetail.aspx?ScheduleID=1573


AAi's short course   'Marketing Analytics - an Introduction'  may be of interest to you or others in your organisation or network.

Marketing Analytics is the analysis of data that leads to improved marketing performance. Virtually all firms use marketing analytics of some sort, which can be as simple as spread sheet operations or using advanced statistical software. With almost limitless sources and volumes of consumer data available, it is imperative now more than ever to use marketing analytics for a competitive edge. This course will utilize cutting edge and traditional methods to analyse consumer data.

This program is particularly useful for all those involved or interested in marketing analytics for their organisation:

 *   Industry Practitioners
 *   Marketing Firms
 *   Students, Researchers, Academics

Program topics

 *   9:00am to 10:15am - Surveys and Regression Analysis
 *   10:30am to 12:00pm - Target Marketing
 *   1:00pm to 2:15pm - Consumer Choice Modeling
 *   2:30pm to 4:00pm - Choice Modeling and Logistic regression

Course outcomes
Upon completion of this course students will:

 *   Understand how to analyse survey data and ensure analytical results are representative of the market
 *   Understand consumer choice and how specific segments respond to changes in the marketing mix
 *   Determine a customer's willingness to pay for a product or service attribute and how to rank the importance of attributes
 *
Please register here  https://shortcourses-bookings.uts.edu.au/ClientView/Schedules/ScheduleDetail.aspx?ScheduleID=1573

An important foundation short course in the AAI series of advanced data analytic short courses - please view this short course and others here http://analytics.uts.edu.au/shortcourses/schedule.html

We are happy to discuss at your convenience.

Thank you and regards.


Colin Wise
Operations Manager

Faculty of Engineering & IT
The Advanced Analytics Institute

[cid:image001.png at 01CF23F2.E8BD4690]

University of Technology, Sydney
Blackfriars Campus Building 2, Level 1
Tel. +61 2 9514 9267
M. 0448 916 589
Email: Colin.Wise at uts.edu.au<mailto:Colin.Wise at uts.edu.au>
AAI:  www.analytics.uts.edu.au/<http://www.analytics.uts.edu.au/>


Reminder - AAI Short Course - Data Mining - an Introduction  - Thursday 27 February 2014 https://shortcourses-bookings.uts.edu.au/ClientView/Schedules/ScheduleDetail.aspx?ScheduleID=1550&EventID=1281

AAI Education and Training Short Courses Survey - you may be interested in completing our AAI Survey at  http://analytics.uts.edu.au/shortcourses/survey.html

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