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</o:shapelayout></xml><![endif]--></head><body lang=EN-AU link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:12.0pt'>Dear Colleague,<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b><span style='font-size:14.0pt'>AAi Short Course</span></b><b><span style='font-size:19.0pt'> - 'Marketing Analytics - an Introduction' – </span></b><b><span style='font-size:14.0pt'>Thursday 6 March 2014</span></b><b><span style='font-size:19.0pt'><o:p></o:p></span></b></p><p class=MsoNormal><b><a href="https://shortcourses-bookings.uts.edu.au/ClientView/Schedules/ScheduleDetail.aspx?ScheduleID=1573">https://shortcourses-bookings.uts.edu.au/ClientView/Schedules/ScheduleDetail.aspx?ScheduleID=1573</a> <o:p></o:p></b></p><p class=MsoNormal><b><o:p> </o:p></b></p><p class=MsoNormal><b><o:p> </o:p></b></p><p class=MsoNormal><span style='font-size:12.0pt'>AAi’s short course ‘Marketing Analytics - an Introduction’ may be of interest to you or others in your organisation or network. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:#101010'>Marketing Analytics is the analysis of data that leads to improved marketing performance. Virtually all firms use marketing analytics of some sort, which can be as simple as spread sheet operations or using advanced statistical software. With almost limitless sources and volumes of consumer data available, it is imperative now more than ever to use marketing analytics for a competitive edge. <span style='background:#FAFAFA'>This course will utilize cutting edge and traditional methods to analyse consumer data.</span></span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#101010;background:#FAFAFA'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:12.0pt;color:#101010'>This program is particularly useful for </span></b><span style='font-size:12.0pt;color:#101010'>all those involved or interested in marketing analytics for their organisation:<o:p></o:p></span></p><ul style='margin-top:0cm' type=square><li class=MsoNormal style='color:#101010;mso-list:l4 level1 lfo10'><span style='font-size:12.0pt'>Industry Practitioners <o:p></o:p></span></li><li class=MsoNormal style='color:#101010;mso-list:l4 level1 lfo10'><span style='font-size:12.0pt'>Marketing Firms<o:p></o:p></span></li><li class=MsoNormal style='color:#101010;mso-list:l4 level1 lfo10'><span style='font-size:12.0pt'>Students, Researchers, Academics <o:p></o:p></span></li></ul><p class=MsoNormal><b><span style='font-size:12.0pt;color:#101010'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-size:12.0pt;color:#101010'>Program topics</span></b><span style='font-size:12.0pt;color:#101010'><o:p></o:p></span></p><ul style='margin-top:0cm' type=square><li class=MsoNormal style='color:#101010;mso-list:l0 level1 lfo11'><span style='font-size:12.0pt'>9:00am to 10:15am - Surveys and Regression Analysis<o:p></o:p></span></li><li class=MsoNormal style='color:#101010;mso-list:l0 level1 lfo11'><span style='font-size:12.0pt'>10:30am to 12:00pm - Target Marketing<o:p></o:p></span></li><li class=MsoNormal style='color:#101010;mso-list:l0 level1 lfo11'><span style='font-size:12.0pt'>1:00pm to 2:15pm - Consumer Choice Modeling<o:p></o:p></span></li><li class=MsoNormal style='color:#101010;mso-list:l0 level1 lfo11'><span style='font-size:12.0pt'>2:30pm to 4:00pm - Choice Modeling and Logistic regression <o:p></o:p></span></li></ul><p class=MsoNormal><b><span style='font-size:12.0pt;color:#101010'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-size:12.0pt;color:#101010'>Course outcomes<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt;color:#101010'>Upon completion of this course students will: <o:p></o:p></span></p><ul style='margin-top:0cm' type=square><li class=MsoNormal style='color:#101010;mso-list:l1 level1 lfo12'><span style='font-size:12.0pt'>Understand how to analyse survey data and ensure analytical results are representative of the market<o:p></o:p></span></li><li class=MsoNormal style='color:#101010;mso-list:l1 level1 lfo12'><span style='font-size:12.0pt'>Understand consumer choice and how specific segments respond to changes in the marketing mix<o:p></o:p></span></li><li class=MsoNormal style='color:#101010;mso-list:l1 level1 lfo12'><span style='font-size:12.0pt'>Determine a customer’s willingness to pay for a product or service attribute and how to rank the importance of attributes<o:p></o:p></span></li><li class=MsoNormal style='color:#101010;mso-list:l1 level1 lfo12'><span style='font-size:12.0pt'><o:p> </o:p></span></li></ul><p class=MsoNormal><span style='font-size:12.0pt;color:#101010'>Please register here </span><b><span style='font-size:12.0pt'><a href="https://shortcourses-bookings.uts.edu.au/ClientView/Schedules/ScheduleDetail.aspx?ScheduleID=1573">https://shortcourses-bookings.uts.edu.au/ClientView/Schedules/ScheduleDetail.aspx?ScheduleID=1573</a></span></b><span style='font-size:12.0pt'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:#101010'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>An important foundation short course in the AAI series of advanced data analytic short courses – please view this short course and others here<span style='color:#1F497D'> </span><b><a href="http://analytics.uts.edu.au/shortcourses/schedule.html">http://analytics.uts.edu.au/shortcourses/schedule.html</a></b> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>We are happy to discuss at your convenience.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>Thank you and regards.<span style='color:black'> <o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'> </span><o:p></o:p></p><p class=MsoNormal><span lang=EN-US>Colin Wise<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>Operations Manager<o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt'>Faculty of Engineering & IT<o:p></o:p></span></b></p><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt'>The Advanced Analytics Institute <o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;color:#0073CF'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.5pt;color:black'><img border=0 width=171 height=50 id="Picture_x0020_1" src="cid:image001.png@01CF23F2.E8BD4690" alt="Description: Description: Description: cid:6438A32F-46D0-4C0F-843B-F09D838966AA"><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;color:#0073CF'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt'>University of Technology, Sydney<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt'>Blackfriars Campus Building 2, Level 1<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt'>Tel. +61 2 9514 9267<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt'>M. 0448 916 589<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt'>Email: <a href="mailto:Colin.Wise@uts.edu.au">Colin.Wise@uts.edu.au</a><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt'>AAI: <a href="http://www.analytics.uts.edu.au/">www.analytics.uts.edu.au/</a> <o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'><o:p> </o:p></span></p><p class=MsoNormal><em><b><span style='font-size:12.0pt;font-family:"Calibri","sans-serif";font-style:normal'>Reminder - AAI Short Course – </span></b></em><em><span style='font-size:12.0pt;font-family:"Calibri","sans-serif";font-style:normal'>Data Mining – an Introduction - Thursday 27 February 2014 <a href="https://shortcourses-bookings.uts.edu.au/ClientView/Schedules/ScheduleDetail.aspx?ScheduleID=1550&EventID=1281">https://shortcourses-bookings.uts.edu.au/ClientView/Schedules/ScheduleDetail.aspx?ScheduleID=1550&EventID=1281</a> <b><o:p></o:p></b></span></em></p><p class=MsoNormal><span style='font-size:12.0pt;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><strong><span lang=EN-US style='font-size:12.0pt;font-family:"Calibri","sans-serif";color:black'>AAI Education and Training Short Courses Survey</span></strong><span lang=EN-US style='font-size:12.0pt;color:black'> - you may be interested in completing our AAI Survey at </span><span lang=EN-US style='font-size:12.0pt'><a href="http://analytics.uts.edu.au/shortcourses/survey.html">http://analytics.uts.edu.au/shortcourses/survey.html</a> </span><span style='font-size:12.0pt;color:black'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:#F79646'>AAI Email Policy – should you wish to not receive this periodic communication on Data Analytics Learning please reply to our email (to sender) with UNSUBSCRIBE in the Subject. We will delete you from our database. Thank you for your past and future support.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:#F79646'><o:p> </o:p></span></p></div>
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